Monday, December 6, 2010

Friday Fun Delayed

In 2001, Jeep released the Jeep Liberty, coinciding accidently with the 225th anniversery of the signing of the US Declaration of Independence.  This document made the case that all Englishmen (and thus all Americans) were entitled to Life, ~Liberty~ and the Pursuit of Happiness.

Oddly, the men and women in the adverstising department decided to overlook this coincidence and let the year pass with the usual commercials of Jeeps making quick work off road in the mud.

Well, it only took 9 years but they finally decided to tap the historical potential of adveritsing.  However, they didn't do it to advertise the Jeep Liberty......

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